Product Development

From prototype
to production

We engineer web and mobile products end to end: the apps people use, the APIs and data behind them, and the pipeline that ships every change. One team owns the code, so nothing gets lost in a hand-off.

01 / 07Product Development

The whole product,
one team

What's possible and how

A customer app on iOS and Android. A web platform your team runs the business on. The APIs, data and integrations underneath. We build one of these or all of them, and they fit together because the same engineers build them.

We start with the riskiest part, put a working staging link in your hands early and release in small steps. Every change is tested and reviewed before an automated pipeline ships it, so launch day holds no surprises.

What we build

Capabilities

Any one of these on its own, or the whole product.

01

Web apps and websites

Fast, accessible front ends that keep their layout on every screen, from a phone to a wide monitor.

02

Mobile apps

iOS and Android from one Flutter codebase, with native Swift and Kotlin where the platform needs it.

How we keep Flutter apps fast
03

APIs and integrations

Documented APIs, plus payments, sign-in and third-party services wired in to survive retries and outages.

04

Cloud and DevOps

Separate environments, CI/CD, autoscaling, logs and alerts, all in place before launch.

05

Quality assurance

Automated tests on every change, and end-to-end runs on the devices and browsers your users have.

06

Performance and security

Speed budgets checked on every release. Auth, input validation and dependency audits built in from the start.

Why speed is a business metric

Anatomy of
a request

Backends and APIs

A good backend answers fast and does the slow work later. Here is one order, placed from the app: the user waits only for the steps that must happen before the answer.

POST /orderswhile the user waitsbackground job
POST /orders64 ms
check token4 ms
validate body2 ms
create order46 ms
db transaction27 ms
enqueue 2 jobs5 ms
201 Created6 ms
job: send receipt320 ms
job: update stock112 ms
One order, slowed down. The timings are an example: the app has its answer as soon as the order is saved, and the receipt and the stock update run on a worker afterwards.

How a change
ships

Release pipeline

Every change takes the same road to production. Each station is a gate: if a check fails, the change stops there and your users keep the last good version.

a41f9c2fix: apply discount oncebranch → production
  1. 01Commitpush to a branchpushed
  2. 02Testlint, unit, integration413 passed
  3. 03Reviewa second engineerapproved
  4. 04Buildweb, iOS, Android3 builds
  5. 05Stagingend-to-end, speed budget18 flows ok
  6. 06Releasestaged rollout100%
log
production
v2.4.1
serving v2.4.1 · healthy
    Three changes in a row, as an example. The second breaks a test, so it stops at the gate and users keep v2.4.0. The fix passes every gate and rolls out in steps.

    The stages
    of a build

    Stages
    1. 01DiscoveryGoals, users and constraints, and what the first release must do.
    2. 02ArchitectureStack, data model and integrations, chosen for where the product is going.
    3. 03PrototypeA working slice that tests the riskiest idea before we build around it.
    4. 04Project setupRepositories, environments, CI/CD and monitoring before the first feature.
    5. 05Front-end developmentWeb and mobile screens built from the design system, fast and accessible.
    6. 06Back-end developmentAPIs, data, auth and business logic, documented as we go.
    1. 07IntegrationsPayments, sign-in and third-party services, tested for the day they fail.
    2. 08Quality assuranceAutomated tests on every change and manual passes on real devices.
    3. 09HardeningLoad tests, a security review and speed budgets before launch.
    4. 10LaunchStore submissions, data migration and a staged rollout.
    5. 11HandoverDocs, access and a walkthrough, so your team can own the code too.
    6. 12SupportMonitoring, fixes, updates and new features after go-live.

    Our stack

    Web
    TypeScriptReactNext.jsTailwind CSS
    Mobile
    FlutterDartSwiftKotlin
    Backend
    Node.jsPython
    Data
    PostgreSQLMongoDBRedisFirebase
    Cloud
    AWSDocker

    We choose per project. These are the tools we know best.

    I want to a.

    Tell us where it is today, what you’re trying to achieve and what’s getting in the way.