We design identities as systems: strategy, a mark, colour, type, icons and motion, with the guidelines and templates that keep them consistent wherever they appear.
People meet a company in many places: an app icon, an invoice, a slide, a post, the sign on the door. A strong identity makes all of them feel like one company, so what people learn to trust in one place carries over to the next.
We start with strategy, so every visual choice has a reason. Then we design the identity as a set of parts with rules: how the logo is built, which colours pair, how type scales, how things move. You get a brandbook and ready templates, so your team can keep the brand consistent long after handover.
Six parts, designed together. Each one comes with rules, and every rule is written down.
Where you stand in your market and how you sound. Agreed before anything is drawn.
A palette with proportions and tested contrast pairs, so every combination stays readable.
Typefaces and one scale with one ratio, from captions to headlines.
Icons drawn on one grid, with shared keylines and a single stroke weight.
Easing and timing rules, so the brand moves the same way in every product.
Slides, posts and documents with the brand locked in and the content left open.
A logo has to hold at 16 pixels and on the side of a building. We construct it with geometry, then correct it by eye, and we write both down. Here is our own wordmark, taken apart.
The same few rules run every surface, from a 64 px icon to a printed card. Pick a rule and see where it shows up. The identity here is our own.
Every rule on this page, written down with examples and the common misuses, plus the files and templates your team needs to apply it without asking us.
Tell us where it is today, what you’re trying to achieve and what’s getting in the way.